Big data is not as simple as a few inputs and outputs, warns Scott Brave, co-founder and CTO of ecommerce personalization software maker Baynote. “Modeling isn’t magic, there is always a human element in there, and people often forget that,” he says. Framing data in a way that’s actually useful takes as much art as it does science.
Erin Griffith, “Big Data Be Damned: Why the Web Still Needs A Human Touch”
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