[…W]hen we are deciding who to hire, promote, or do business with, it turns out that we don’t like the Big Thing nearly as much as we like the Next Big Thing. We have a bias — one that operates below our conscious awareness — leading us to prefer the potential for greatness over someone who has already achieved it.
Something to think about as you refine your personal pitch; it’s not what you’ve done, what are you working on doing? That’s where the excitement is.
Source: blogs.hbr.org
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